MARKETING Essay Example | Topics and Well Written Essays - 500 words

MARKETING - Essay Example Conformity may engender a force that in itself threatens to destroy the essence of competition. For competition requires the creation of differential advantage. But competing institutions have a tendency to become alike and to imitate each other, and thereby eradicate the differences that comprise the essence of competition The main opportunities are reduced prices and increased international operations, improved service quality and low barriers to trade. Thus, the main threat is negative publicity and critique of fast food industry and obesity problems caused by restaurants like MacDonald’s (Macdonald’s Home Page 2009). Modern technology is the necessary and sufficient condition for the creation of mass culture. Our society with its mass culture emphasizes higher standards of living and expanding expectations. But this massification has been assailed. Ours has been termed the homogenized, Philistine society. The mass media, television, movies, newspapers, and magazines, which are among the tools of market communication, have been proclaimed the purveyors of a mass culture that has a relatively low common denominator. The tendency to conformity is tempered by dynamism and change. Marketing analysts should be well aware of the significance of sociological factors; they have been described as socio-graphics. Predictions of them give indications of the dimensions of future markets. 2. VALS typology is an interesting and useful tool to analyze customer-based strategies and evaluate their strengths and drawbacks. Thus, this typology is not accurate and objective as it describes only eight types of buyers and market segments. Buyer behavior is more complex that it is described by VALS typology. Economists and marketing people seem to have differing perspectives on the value of life-style concepts and findings. In most economic studies (although these are exceptions), the life style of a